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20th Century Fox - Prometheus Red Carpet Premiere

In my opinion, the video and social strategies utilized during NYFW confirms a new reality for the retail world: More brands and designers are taking note of social media’s impact on increasing awareness, buzz and loyalty. They now understand that in order to be seen — and shared — among consumers, they must provide the access and resources to encourage and enable social conversations.
Fashion Designers Tap Social Media To Make #NYFW More Interactive More Buzz »