In an effort to rev up the social engines of race car lovers everywhere, eBay is launching an extreme Twitter conversation hub for the Toyota Grand Prix in Long Beach.
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"Are your hashtags #Effective?" http://t.co/3BMeDraHNR by @CarolineFaught via @BumeBox Blog May 23, 2013

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Consumers are extremely social. Your digital channels should be. Social branding must be thoughtful, differentiated, controlled and effective. BumeBox allows the world’s best brands to socialize their web properties by combining content and conversation without disrupting existing infrastructure.

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