People Magazine - People en Espanol Festival

“Content will always be the key driver of customer engagement,” Fahrner explained. “The positive response has been interesting: People really do like to ‘cuddle up’ to the brands they love and have opportunities to interact directly with them. The ALDO 40 campaign is a perfect example of this innate need.”
ALDO Generates, Captures, Responds To Social Feedback With 40-Day Digital Campaign More Buzz »