BumeBox

Rugby World Cup - 2011

  • Rugby World Cup 2011 - Universal Sports
  • 10,000+

    User sessions
  • 31min

    Avg time in app
  • 80mm

    Impressions

Goals

Rugby World Cup content carrier Universal Sports anticipated heavy tweet activity around the 3rd largest sporting event in the world. Their goal was to figure out a way to make millions of tweets meaningful to the individual rugby fan. 

Execution

BumeBox powered an onsite experience that allowed RWC fans to quickly connect to team relevant content and fan tweet conversation. Bumebox created a database of terms related to various competing teams, players, coaches, hashtags, etc. and created a team-centric experience. BumeBox also incorporated event relevant real-time information such as a live scoreboard, trending teams, and breaking news. This experience linked through to Universal Sports video subscription service which exceeded their sales goals. 

Social networks that were unknown last year like Instagram and Pinterest seemed to jump to 100m users overnight. Why? Engagement. When people are engaged they are at the height of stimulation and talking the most about it. We are starting to capture that for brands and developing the technology and discovering more.
Interview with Jon Fahrner, CEO of BumeBox, Mission Control Product Launch More Buzz »