Execution

BumeBox powered an onsite experience that allowed RWC fans to quickly connect to team relevant content and fan tweet conversation. Bumebox created a database of terms related to various competing teams, players, coaches, hashtags, etc. and created a team-centric experience. BumeBox also incorporated event relevant real-time information such as a live scoreboard, trending teams, and breaking news. This experience linked through to Universal Sports video subscription service which exceeded their sales goals.